Impel (formerly known as SpinCar) enables JLR dealers to fully digitize their showroom experience, enabling shoppers to easily explore every aspect of a vehicle with rich 360° interactive views from any distance or angle. Shoppers can quickly identify and learn about key vehicle features with a VIN-specific and immersive multimedia showcase of over 250 unique Jaguar Land Rover features based on their specific interests – without ever leaving the VDP. Consumers can experience the industry’s most cost-effective, programmatic solution for full-motion, narrated video merchandising. Dealers can also Introduce margin-enhancing F&I products before a shopper ever arrives at the showroom, showcasing value-added warranty and protection plans directly on their website VDPs. In addition, Impel’s automated background removal technology enables JLR dealers to showcase their inventory with consistent, professional-looking SRP images, removing background clutter and complying with OEM-mandated requirements.

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360 ° WalkArounds®

Transform static VDPs into immersive, interactive experiences that build shopper trust

Help shoppers fall in love by enabling them to explore every aspect of a vehicle from any angle, anytime, anywhere. Put shoppers in complete control with interactive and immersive vehicle exploration. And with Impel’s Capture App, JLR dealers can capture 360° exterior walkarounds, interior panoramic video and 64 still images in under five minutes. It’s the competitive advantage that thousands of dealers use to keep shoppers on their site longer.

Feature Tour®

A revolutionary way to showcase each vehicle’s most valuable features

Today’s technically advanced vehicles are filled with features that are difficult to explain. And long lists and descriptions do little to help shoppers feel more informed. Feature Tour addresses this challenge by bringing carefully crafted videos, images and explainer content to your VDPs, showcasing vehicle features in easy-to-understand ways based on each shopper’s specific preferences. By educating consumers with rich, OEM-endorsed multimedia content, Jaguar Land Rover retailers can differentiate their inventory and increase margins while retaining shoppers on their VDPs. And because we track what features each user looks at, your sales team has the insights they need to provide truly personalized follow-ups.

F&I Advantage™

Transforming the way F&I products are sold

F&I products are critical to retailer profitability, but the process often leaves vehicle buyers feeling confused, pressured and dissatisfied. With F&I Advantage, retailers can build awareness and interest with consumers before they ever set foot in the showroom. By introducing and showcasing value-added warranty and protection plans directly on your website VDPs, JLR retailers can educate shoppers on the need for supplemental insurance or extended warranties much earlier in the process. F&I Advantage is tailored to the products offered by your dealership and can be customized for every vehicle type in your inventory.

Video Tour™

The most cost-effective way to add full-motion video walkarounds to your VDPs

Online consumers have come to expect high-quality, multimedia experiences. That’s why we created the industry’s most cost-effective, programmatic solution for full-motion video merchandising. Retailers can easily create professional-quality interior and exterior videos with voiceovers highlighting key vehicle features and options. The videos are automatically generated from your existing inventory data feeds and 360° WalkArounds so no additional tools or image capture are needed. Videos are live on your site within 24 hours, optimized for SEO and syndicated to social media sites to drive more traffic to your website.

Automated Background Removal

Imaging Technology That Transforms your SRPs

Impel’s automated background removal technology enables vehicle retailers to showcase their inventory with clean, consistent, professional-looking SRP images. Powered by an adaptive computer vision algorithm, our solution offers a quick and easy way for Jaguar Land Rover dealers to remove background clutter and comply with OEM-mandated imaging requirements.